Photonic worked with NDC Technologies to make an Augmented Reality trade show experience for the annual ICE USA show.
We had an initial meeting to discuss NDC’s marketing and communications goals for the year. During this meeting Photonic educated NDC about visual communication tools including 3D renderings, animations, virtual and augmented reality interactive experiences.
Based on analysis and discussions we worked together to design an AR experience that would both work for their trade shows, and their traditional sales team’s needs.
The problem: Process measurement equipment is diverse, heavy and cumbersome to transport, making it expensive to ship to trade shows and it can not be reasonably transported to prospective sales meetings around the world.
The Solution: Create a life-size interactive replica of NDC’s process measurement equipment using a tablet based Augmented Reality experience. The experience includes multiple touch points that allow the user learn about common features and benefits through text, cut-aways, and animated tech demos.